Mastercard and CrescentRating have released the third edition of the Halal in Travel Frontier Report.
This year’s report provides insights on the 16 key trends that will shape the next phase of halal tourism development in 2020. COVID-19 and the current halt to umrahs is not mentioned as the report was released in early February, at the beginning of the global outbreak.
Key trends discovered include the growing importance of mobile wallets among Muslim travellers, the rise of Muslim women travellers, and the interest among Muslim travellers to seek out less-popular tourist destinations:
Social impact
Driven by the global trend of social awareness and faith, a growing number of Muslim travellers are increasingly conscious of making a social impact when they travel.
Off-track destinations
With heightened concerns of over-tourism in popular destinations adversely impacting quality of life for residents and visitors, more people will choose to visit less-travelled destinations.
Overcoming Islamophobia
Even though hate crimes have been committed towards Muslims due to Islamophobia, Muslim travellers may still choose to visit such destinations out of necessity for business or to visit friends and relatives (VFR).
E-wallets
Enabled by advancements in security features such as facial recognition and biometrics, e-wallets and mobile payments are rapidly growing in popularity.
Female travellers
In 2018, Muslim women comprised 45% of the Muslim travel market. The continued growth of this segment in 2020 will lead to a greater dynamism of activities involving Muslim women travellers.
Halal gastronomy
As halal food becomes available in more destinations, services and operators will redesign their culinary activities to be inclusive and Muslim-friendly, pioneering a new wave of halal-centric gastronomy tours and activities.
The Daud Kim effect
With their effective reach and raw messaging, influencers like Daud Kim will play a positive role in changing mindsets and helping improve the perception of Muslim travellers around the world. Kim was a K-pop star and YouTuber who converted to Islam in Korea.
The Ertugrul phenomenon
This phenomenon has been spurred by a string of high-quality and well-produced shows inspired by Islamic history and heritage. Diriliş: Ertuğrul (Resurrection: Ertuğrul) is a Turkish TV series based on the history of the Muslim Oghuz Turks. Such shows have the same effects as Lord of the Rings for New Zealand, and K-drama and K-pop for Korea.
Responsible content sharing
While the debate on whether social media companies and governments should play a more active role in policing online behaviour continues, the responsible content-sharing of unique stories by diverse groups of people is emerging.
Resurrection of lost heritage sites and Islamic history
With moves to grow and promote tourism in Uzbekistan and KSA, 2020 will see the resurrection of lost heritage sites. More OIC destinations will embrace this trend and uncover heritage that may be of interest to Muslim visitors.
Sustainability
Sustainability will become increasingly central to shaping both business and consumer decisions in the tourism sector. Future travellers will begin to reward destinations and companies that are able to provide quality services while being ecofriendly and culturally respectful.
Umrah DIY
With the launch of the new electronic tourist visas to KSA and uploading the umrah services inventory online, the next opportunity for the umrah market will be in the evolution into the digital space.
Halal lifestyle events
Halal lifestyle events will no longer be in the emergent phase of the conference and exhibitions industry. Their maturity will be signalled by a shift towards better-quality events.
Business travel as-a-service
The meetings, incentives, conferences and exhibitions (MICE) sector has been slow to respond to the growth of the Muslim market. That is beginning to change now as the wave of Muslim travel influence is spreading to the MICE sector.
Halal tourism
Destinations that traditionally have held prominence among non-Muslims may find obstacles driving halal tourism. These destinations will drive a more Muslim-friendly narrative to ensure a more inclusive environment.
Ready for Gen Z and Gen Alpha
This year, Gen Z Muslims will enter the workforce and will play a key role in determining the next phase of halal travel. In addition, Gen Alpha will enter the picture as another set of travellers who will shape travel behaviours for Muslim families.
In October 2019 Mastercard and CrescentRating also released research that valued the Muslim women travel market at US$80 billion globally. Twenty-eight percent of Muslim women journeys in 2018 were solo travels, indicative of a growing younger demographic willing to experience the world, the organisations said.
An estimated 63 million Muslim women travelers spent over US$80 billion on their journeys in 2018, a number only expected to grow as these women’s disposable income is on the rise, with most of the population setting off on trips two to three times per year.
Raudha Zaini, Head of Marketing of CrescentRating & HalalTrip, noted at the time of the report launch that Muslim women's travel behaviour is driven by three 'E's: explore, energise and empathise.
Some findings included:
- Two-thirds were aged 40 or younger.
- Over half of them use some form of
social media to scope out accommodation, logistics and dining.
- Lifestyle and community values are core to Muslim women’s trips. Leisure takes precedence (90%), followed by religious travel (21%) and then business (11%).
- They exert considerable influence in trip planning regardless of their travel party, but most, i.e. 71%, travel with their families, and therefore prefer family-friendly destinations.
- Priorities include halal dining (94% of respondents said this is a travel priority); female-only prayer rooms (86%) and single-gender spas and beauty salons (79%). Social justice, an important part of the faith, also influences journeys, with 73% seeking ecofriendly travel options abroad.
Explore:
Download the Mastercard-CrescentRatingHalal in Travel Frontier 2020 Report and the
Muslim Women In Travel 2019 report
Showing posts with label trends. Show all posts
Showing posts with label trends. Show all posts
Sunday, 15 March 2020
Monday, 6 May 2019
Appsflyer shares insights for Ramadhan marketing for 2019
- Shopping apps revenue growth changes considerably before, within and after Ramadhan
- Travel apps lead in revenue growth trends
- App purchases peak in the early hours of the morning and during lunch time
AppsFlyer, the mobile attribution and marketing analytics provider, has released its first-ever app market insights report around the month of Ramadhan.
According to AppsFlyer, mobile marketers must secure a better understanding of the context and activity for each time in the day, as well as periodic user behaviour unique to this period. This includes app usage habits, the frequency of social shares and aspirational festive purchases to plan when ad spends could potentially be most effective.
AppsFlyer's technology is found on 98% of the world's smartphones. The report analysed mobile app usage behaviour by consumers across Indonesia, Malaysia and Singapore between 2016 to 2018. The data covers a total of 220 million installs and 100 million purchases across apps in entertainment, finance, gaming, maps and navigation, shopping, social, travel, from the period before Ramadhan to two weeks after it ends.
Findings from the study include:
Indonesia leads in app install growth rates across verticals
While all three countries in the survey registered material increases in average installs per app in both 2017 and 2018, Indonesia generated an almost 20% year-over-year uplift in app installs for 2018. Besides the country’s strong economic growth in 2018, smartphone penetration has been steadily on the rise, growing from 24% in 2017 to 26% in 2018.
Shopping apps revenue growth changes considerably before, within and after Ramadhan
In 2017 and 2018, shopping apps saw growth in pre-Ramadhan week revenue, with growth rates of 76% and 55% respectively. We see sharp drops in this metric the week immediately following, displaying fluctuations from period start to end.
Travel apps lead in revenue growth trends
Travel apps register the most consistent Ramadhan period growth over the years. This vertical also displays the strongest revenue growth rate, together with social and messaging apps.
Shopping and casual gaming apps show the best retention rates
Advertisers from casual gaming and shopping apps hold the crown for highest non-organic user retention rates (3.6% and 3.8% respectively) during the Ramadhan period, with shopping apps also experiencing high retention rates for organic users (4.1%) at day 30. Ramadhan typically lasts 29 to 30 days, depending on when the new moon for the next month is sighted.
App purchases peak in the early hours of the morning and during lunch time
Shopping app purchases skyrocket during Ramadhan throughout Indonesia, Malaysia and Singapore. This boost is particularly pronounced from midnight up until 5-6 am in the morning. The hours before the dawn prayer, in particular, see marked increases of up to 526% in shopping purchases in Indonesia. Also, this activity peaks at 45% higher than pre-Ramadhan periods in Indonesia in the lunchtime hours between 11am to 2pm.
- Travel apps lead in revenue growth trends
- App purchases peak in the early hours of the morning and during lunch time
AppsFlyer, the mobile attribution and marketing analytics provider, has released its first-ever app market insights report around the month of Ramadhan.
 |
| Source: Appsflyer report cover. |
AppsFlyer's technology is found on 98% of the world's smartphones. The report analysed mobile app usage behaviour by consumers across Indonesia, Malaysia and Singapore between 2016 to 2018. The data covers a total of 220 million installs and 100 million purchases across apps in entertainment, finance, gaming, maps and navigation, shopping, social, travel, from the period before Ramadhan to two weeks after it ends.
Findings from the study include:
Indonesia leads in app install growth rates across verticals
While all three countries in the survey registered material increases in average installs per app in both 2017 and 2018, Indonesia generated an almost 20% year-over-year uplift in app installs for 2018. Besides the country’s strong economic growth in 2018, smartphone penetration has been steadily on the rise, growing from 24% in 2017 to 26% in 2018.
Shopping apps revenue growth changes considerably before, within and after Ramadhan
In 2017 and 2018, shopping apps saw growth in pre-Ramadhan week revenue, with growth rates of 76% and 55% respectively. We see sharp drops in this metric the week immediately following, displaying fluctuations from period start to end.
Travel apps lead in revenue growth trends
Travel apps register the most consistent Ramadhan period growth over the years. This vertical also displays the strongest revenue growth rate, together with social and messaging apps.
Shopping and casual gaming apps show the best retention rates
Advertisers from casual gaming and shopping apps hold the crown for highest non-organic user retention rates (3.6% and 3.8% respectively) during the Ramadhan period, with shopping apps also experiencing high retention rates for organic users (4.1%) at day 30. Ramadhan typically lasts 29 to 30 days, depending on when the new moon for the next month is sighted.
App purchases peak in the early hours of the morning and during lunch time
Shopping app purchases skyrocket during Ramadhan throughout Indonesia, Malaysia and Singapore. This boost is particularly pronounced from midnight up until 5-6 am in the morning. The hours before the dawn prayer, in particular, see marked increases of up to 526% in shopping purchases in Indonesia. Also, this activity peaks at 45% higher than pre-Ramadhan periods in Indonesia in the lunchtime hours between 11am to 2pm.
Thursday, 8 March 2018
KSA halal food and beverage market to have a CAGR of over 9% through to 2023
The KSA halal food and beverage market is projected to grow at a CAGR of over 9%, in value terms, from 2018 to 2023, says TechSci Research.
Increasing demand for packaged halal foods among non-Muslims*, strong import and export regulation and policies regarding halal food and beverages and increasing Muslim population in the country will spur further growth of the halal food and beverage market in the country, the consultancy said.
Major players operating in the KSA halal food and beverages market include Al Islami Foods, Amana Foods, One Foods Holdings, Khazan Meat Factory, Al Kabeer Group, Albatha, Midamar, Prairie Halal Foods, JM Foods, AL RAWDAH, Nestlé Dubai Manufacturing and Agthia.
Explore:
Buy the Saudi Arabia Halal Food & Beverages Market By Product Type (Bakery, Candy & Chocolate, Meat Products, Beverages), By Product Type (Bakery, Candy & Chocolate, Meat Products, Beverages), Competition Forecast & Opportunities, 2013 – 2023 report (December 2017)
*This view is often mentioned in forecasts about the halal market. This author has never encountered such views among non-Muslims. There is indeed a shift towards clean and healthy eating and a corresponding focus on the food chain. However, non-Muslims are looking for foods which satisfy the criteria for clean and healthy eating and it does not matter to them if the foods are halal or not. They are not seeking out halal foods to satisfy their preference for clean and healthy eating. Nor do they feel that the halal label means that the food is cleaner or healthier.
 |
| Source: TechSci Research. KSA halal food and beverage market by size, region and value, 2013 to 2023 (forecast). The west region includes Tabuk, Madinah and Makkah, while the Central region is home to Qassim and Riyadh, capital of KSA. |
 |
Major players operating in the KSA halal food and beverages market include Al Islami Foods, Amana Foods, One Foods Holdings, Khazan Meat Factory, Al Kabeer Group, Albatha, Midamar, Prairie Halal Foods, JM Foods, AL RAWDAH, Nestlé Dubai Manufacturing and Agthia.
Explore:
Buy the Saudi Arabia Halal Food & Beverages Market By Product Type (Bakery, Candy & Chocolate, Meat Products, Beverages), By Product Type (Bakery, Candy & Chocolate, Meat Products, Beverages), Competition Forecast & Opportunities, 2013 – 2023 report (December 2017)
*This view is often mentioned in forecasts about the halal market. This author has never encountered such views among non-Muslims. There is indeed a shift towards clean and healthy eating and a corresponding focus on the food chain. However, non-Muslims are looking for foods which satisfy the criteria for clean and healthy eating and it does not matter to them if the foods are halal or not. They are not seeking out halal foods to satisfy their preference for clean and healthy eating. Nor do they feel that the halal label means that the food is cleaner or healthier.
Thursday, 29 June 2017
Islamic finance growth to boost halal sector
- Islamic banks’ gross credit increased 8.4% to AED343 billion in Q117
- Islamic banking assets grew 3.2% per cent in the UAE to AED522 billion quarter-on-quarter in the Q117
- Islamic banks’ domestic credit grew 7.4% to AED325 billion in Q117, which is expected to fuel the growth of the halal sector
- UAE’s Islamic banking assets are growing faster than that of the conventional banks
The UAE’s AED522 billion Islamic banking assets will help fuel the growth of the country’s halal sector, according to research conducted by Orange Fairs and Events, organisers of the Halal Expo Dubai 2017.
Seven Islamic banks out of the 23 registered commercial banks in the UAE represent nearly a fifth of the country’s banking assets. Islamic banks’ assets grew more than three times of conventional banks’ assets during Q117, according to the UAE Central Bank’s latest quarterly report.
“In the first quarter of 2017, Islamic banks’ assets had a higher growth (3.2%) than the conventional ones (1%), while on an annual basis Islamic banks grew by 8% and continued to dominate the conventional banks growth that showed an increase of 5.9%," the report, issued by the UAE Central Bank, said.
"The share of conventional banks’ assets at the end of 2017 Q1 is 80.3% of the total, while the share of the Islamic banks' assets is 19.7%. Islamic banks’ financing growth has been dominating the conventional banks’ loans increase in the first quarter of 2017 in almost all subcategories, with exception of financing to government and government-related entities (GREs).”
Gross credit of the Islamic banks in the UAE recorded 8.4% growth to AED343 billion – or nearly double the rate of 4.4% growth rate of gross credit of the conventional banks in Q117, the first quarter of 2017. Similarly, domestic credit growth of the Islamic banks rose 7.4% to AED325 billion in Q117. The growth rate is nearly double the 4.1% growth in domestic credit for conventional banks. Higher assets and gross credit growth rates empower the Islamic banks to fund the halal industries and help fuel the growth of halal or Islamic economic activities.
By nature, Islamic banks engage in ethical finance and asset-based lending, eliminating speculation-based high-risk financial activities and insulating the sector from economic crises. Such crises occurred during the global financial crisis from 2008 to 2009, when asset-based ethical finance emerged stronger and helped Islamic banks to overcome the stress tests by a wider margin compared to conventional lenders. As it happened, many conventional lenders collapsed and had to be bailed out by governments.
Islamic banks’ credit to individuals recorded a 7.6% jump to AED126 billion in the first quarter, compared to 2% growth in conventional banks’ credit to individuals, reaching AED224 billion in Q117.
Raees Ahmed, Director of Orange Fairs and Events, organiser of Halal Expo Dubai, 2017, said, "This means Islamic banks’ personal finance, Islamic credit card sector is growing at a higher rate than that of the conventional banks’ personal finance and credit card segment.
“The split between conventional and Islamic banks indicates that the growth in Islamic financing is much steeper than that for the conventional banks’ loans. This effectively means that lending in the halal sector is going up at a much higher rate than that of the non-halal sector, as was evident in the first quarter of 2017.
“Islamic banks’ credit to the business and industrial sector grew 7.6% to AED151 billion in the first quarter of 2017. This means that the credit growth to the halal industries and business sector remains higher compared to the non-halal industries and services sector. This is also a reflection of the UAE’s growing importance as a centre of the global halal economy.
“Besides, the growing global awareness on healthy food, consciousness on cleanliness and hygiene environment is helping the growth of the halal sector – that promotes healthy, organic, clean and hygienic products and thus protects life from the ill-effects of food and consumables,” Raees said.
The 9th edition of the Halal Expo – Dubai 2017 will be held at the Roda Al Bustan Hotel from September 18 to 19, 2017. Halal Expo Dubai 2017 is the largest and most comprehensive business-to-business (B2B) halal exposition in the Middle East for the US$2.3 trillion global halal industry.
"Financing of halal industries and businesses are expected to get a solid boost with the stronger growth in Islamic banking sector in the UAE and the Halal Expo – Dubai 2017 will help global halal businesses gather under one roof and explore business opportunities,” Raees said.
- Islamic banking assets grew 3.2% per cent in the UAE to AED522 billion quarter-on-quarter in the Q117
- Islamic banks’ domestic credit grew 7.4% to AED325 billion in Q117, which is expected to fuel the growth of the halal sector
- UAE’s Islamic banking assets are growing faster than that of the conventional banks
The UAE’s AED522 billion Islamic banking assets will help fuel the growth of the country’s halal sector, according to research conducted by Orange Fairs and Events, organisers of the Halal Expo Dubai 2017.
Seven Islamic banks out of the 23 registered commercial banks in the UAE represent nearly a fifth of the country’s banking assets. Islamic banks’ assets grew more than three times of conventional banks’ assets during Q117, according to the UAE Central Bank’s latest quarterly report.
“In the first quarter of 2017, Islamic banks’ assets had a higher growth (3.2%) than the conventional ones (1%), while on an annual basis Islamic banks grew by 8% and continued to dominate the conventional banks growth that showed an increase of 5.9%," the report, issued by the UAE Central Bank, said.
"The share of conventional banks’ assets at the end of 2017 Q1 is 80.3% of the total, while the share of the Islamic banks' assets is 19.7%. Islamic banks’ financing growth has been dominating the conventional banks’ loans increase in the first quarter of 2017 in almost all subcategories, with exception of financing to government and government-related entities (GREs).”
Gross credit of the Islamic banks in the UAE recorded 8.4% growth to AED343 billion – or nearly double the rate of 4.4% growth rate of gross credit of the conventional banks in Q117, the first quarter of 2017. Similarly, domestic credit growth of the Islamic banks rose 7.4% to AED325 billion in Q117. The growth rate is nearly double the 4.1% growth in domestic credit for conventional banks. Higher assets and gross credit growth rates empower the Islamic banks to fund the halal industries and help fuel the growth of halal or Islamic economic activities.
By nature, Islamic banks engage in ethical finance and asset-based lending, eliminating speculation-based high-risk financial activities and insulating the sector from economic crises. Such crises occurred during the global financial crisis from 2008 to 2009, when asset-based ethical finance emerged stronger and helped Islamic banks to overcome the stress tests by a wider margin compared to conventional lenders. As it happened, many conventional lenders collapsed and had to be bailed out by governments.
Islamic banks’ credit to individuals recorded a 7.6% jump to AED126 billion in the first quarter, compared to 2% growth in conventional banks’ credit to individuals, reaching AED224 billion in Q117.
Raees Ahmed, Director of Orange Fairs and Events, organiser of Halal Expo Dubai, 2017, said, "This means Islamic banks’ personal finance, Islamic credit card sector is growing at a higher rate than that of the conventional banks’ personal finance and credit card segment.
“The split between conventional and Islamic banks indicates that the growth in Islamic financing is much steeper than that for the conventional banks’ loans. This effectively means that lending in the halal sector is going up at a much higher rate than that of the non-halal sector, as was evident in the first quarter of 2017.
“Islamic banks’ credit to the business and industrial sector grew 7.6% to AED151 billion in the first quarter of 2017. This means that the credit growth to the halal industries and business sector remains higher compared to the non-halal industries and services sector. This is also a reflection of the UAE’s growing importance as a centre of the global halal economy.
“Besides, the growing global awareness on healthy food, consciousness on cleanliness and hygiene environment is helping the growth of the halal sector – that promotes healthy, organic, clean and hygienic products and thus protects life from the ill-effects of food and consumables,” Raees said.
The 9th edition of the Halal Expo – Dubai 2017 will be held at the Roda Al Bustan Hotel from September 18 to 19, 2017. Halal Expo Dubai 2017 is the largest and most comprehensive business-to-business (B2B) halal exposition in the Middle East for the US$2.3 trillion global halal industry.
"Financing of halal industries and businesses are expected to get a solid boost with the stronger growth in Islamic banking sector in the UAE and the Halal Expo – Dubai 2017 will help global halal businesses gather under one roof and explore business opportunities,” Raees said.
Tuesday, 2 December 2014
OIC Infographics Series emphasises potential of OIC countries
Infographics combine text and graphical visualisations of complex information such as graphs, maps or diagrams to make messages and trends clearer.
The series includes infographics on trade & investment, science & technology, Islamic finance, education, demography, and agriculture, with a focus on the potentials of OIC countries.
The series can be viewed here.
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