KLARRA rebrands to serve PMEBs

Source: KLARRA.
Marn pinstripe wide-leg
pants. S$42.

Fashion e-retailer KLARRA, fronted by Singapore fashion icon and influencer Beatrice Tan, has pivoted to offer professionals, managers, executives and businesswomen (PMEBs) timeless designer-style classics.

KLARRA’s Spring/Summer 2015 collection integrates classic lines with modern tailoring techniques for the KLARRA woman, a confident, independent individual unfazed by passing trends and undefined by age.

KLARRA currently features two lines, its namesake being the pillar of its fashion range while a conceptual line, FRONTROW by KLARRA, focuses on unique and quality fabric and prints created with a specific theme.

"We want our customers to look good, and also feel good. Thus far, the response has been encouraging and we are excited to introduce more of such quality pieces to our customers,” shared Tan on KLARRA’s rebranding.

“The local fashion scene is saturated, and at KLARRA, we want to set ourselves apart from the rest. We decided the best way to do this was to introduce apparel focusing on quality and design. To bring unique upscale designs to the market, we conceptualised the whole product line to emphasise unique fabric and workmanship." 

Browse KLARRA’s Spring/Summer 2015 collection here.