Wednesday 24 June 2015

11street and KWC Fashion Mall ink e-commerce deal

Source: 11street.

11street, one of the largest online marketplaces in Malaysia, and KWC Fashion Mall, one of Kuala Lumpur's 'Must Visit Tourist Destinations', have signed a Memorandum of Understanding (MoU) to allow shoppers on 11street's marketplace portal to enjoy wholesale shopping online.

Some 2,000 products from KWC Fashion Mall will progressively go on sale on 11street in a move to create an omni-channel presence for KWC.

“Being a culture-rich country, Malaysia is known for its vibrant choices of fashion apparel. The partnership between 11street and KWC significantly reinforces our ongoing commitment to enable our consumers to find what they love at 11street with the expanded range of trendy offerings – what’s better than having the best variety of items at wholesale prices!” said Hoseok Kim, Chief Executive Officer of 11street.

Fiona Bong, Centre Manager of KWC added that the collaboration will benefit KWC tenants at the physical mall by providing them with exposure to raise awareness whilst offering a positive boost in sales.

"11street is a gateway to new target audiences for the various merchants that we have under our roof. In today's fast-paced, cost-conscious and competitive environment, it is no longer enough to rely on just one single go-to-market channel. As such, integrating e-commerce into the mix will definitely help our merchants to grow and achieve better sales, and the same time, it also help bringing awareness to their shops in the physical mall," she said.

Source: 11street.

In conjunction with the Raya festive season, 11street is running promotions such as discounts of up to 70% as well as free shipping on selected items.

“Our broadly collaborative-curated content via a mobile app enables consumers to access hot items and products quicker, especially on the ‘Shocking Deals’ Section where we provide the lowest price guarantee giving consumers better value for their purchases. Coupled with our Hari Raya promotions, consumers can navigate and shop for what they love at 11street effortlessly for themselves, friends and family during this festive season,” Kim said.

Interested?

Get directly to the KWC Fashion House products on 11street