Trails were introduced for the first time at the premium
Food&HotelAsia2016 (FHA2016) regional trade event, covering dairy, gelato/ice cream, packaging equipment, productivity boosters and halal food and beverages. The self-guided trail of halal food and beverages, created by organisers
Singapore Exhibition Services in conjunction with halal ecosystem provider
DagangHalal, included a list of exhibitors with halal products sorted by hall location as well as a directory of halal certification bodies.
The global halal opportunity (excluding Islamic finance) is estimated to be worth US$2.3 trillion, and growing 20% a year, an annual value of US$560 billion, according to the authors of the food trail, with 1.8 billion Muslims worldwide are growing increasingly affluent and looking for halal food and beverages. The demand for halal products and services has also expanded beyond F&B to pharmaceuticals, cosmetics, health products, toiletries, and medical devices, all the way to finance, logistics, marketing, media, packaging and branding.
At
FoodAsia, many exhibitors displayed halal logos prominently, or had halal-certified goods on show:
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| One of the more interesting displays was from Seng Hua Hng Foodstuff, responsible for the Camel Nuts brand. The booth had a camel statue standing on a bed of its snacks welcoming visitors. Rival Tong Garden was also at the show. |
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| Goh Tiong Wee, head of Nuhoney, holds up a can of the sparkling honey beverage of the same name. Nuhoney is made in Singapore from Australian honey and was developed in conjunction with Singapore Polytechnic's Food Innovation & Resource Centre. The centre's services include developing functional foods, natural alternatives for food additives, reformulating foods to reduce fat, salt and sugar, process optimisation as well as sample preparation at trade shows and business events. |
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| MyBizcuit is from Malaysia. The company launched golden cheese tart and choco peanut bar snacks in value packs at the show. The snacks will soon be available as convi packs, in the golden cheese tart (Golden), peanut crunchy bar (Peanut), Belgium choco (Bellco) and melting almond (Almento) flavours. Also new were Mas Bear Danish cookies in a tin that are packaged in a gift box. |
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Kayamila, which also had space at the Halal Supermarket outside the hall, features traditional kaya - a sweet coconut milk based paste eaten with bread - in different flavours. From kaya expert Fong Yit, the Kayamila brand was developed in response to changing consumer demand.
“In recent years, consumers have become more adventurous and creative, trying non-conventional ideas for their food choices. We have seen traditional breakfast spreads turned into ingredients for everything from baking desserts to cooking a main course. Kaya has to evolve too, and Kayamila is taking that first step," said Goh May San, Marketing and Research Manager for Fong Yit, at the launch of the brand in February.
Kayamila is available in the original flavour, called Original Coconut Kaya (a rebrand from XO Kaya; left), as well as Sea Salt Caramel (second from left), Vanilla Pandan (third from left) and Calamansi Citrus (fourth from left). Kayamila products contain no preservatives and artificial colouring. The products are retailing at S$3.50 each and are available at Fairprice, Sheng Siong and Prime supermarkets from April 2016 onwards. |
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| CS Tay is offering fresh portobello mushrooms airflown from Thailand. The mushrooms are grown without pesticides and do not have preservatives. |
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Sealed, ready to eat cups of corn may soon be in NTUC supermarkets and Cheers convenience stores in Singapore, said a spokesperson at the CS Tay booth. The corn, from Thailand, keeps for two years in cool conditions. The packaging has an easy-open lid and a built-in spoon, so consumers can eat the corn straight from the cup if they wish.
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| Pure Eddiction makes gourmet cakes, pastries and breads for the food service industry and also has a central kitchen creating products to customers' specifications. It has since expanded into processed meats and soups. Pure Eddiction moved its production kitchen in 2005 to within the Singapore Changi Prison Complex as part of the Yellow Ribbon project to rehabilitate inmates. |
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| Cones, cups and ice cream - Oishi International had it all: Red velvet (left) and charcoal waffles in the foreground, and from left in the back, chocolate, buttermilk and green tea waffles. |
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| Cones, cups and ice cream - Oishi International had it all: from 12 o'clock, the buttermilk, red velvet, chocolate, charcoal and green tea cups. |
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| Cones, cups and ice cream - Oishi International had it all: its super premium ice cream contains about 20% fat, and melts slowly. Its gelatos are 6% to 9% fat. Oishi's ice creams are created to feature 3D shapes on the surface, and meant for ice cream parlours. Oishi also sells display showcases. |
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| Egokoro Trading featured halal gyoza aji in three flavours at its booth. Other halal products at its booth included pasteurised crab from Viya Crab Products of Thailand; Hikari miso soup; Chitsuruya Enterprise's seaweed, Kochi Ice ice cream in green tea, yuzu sorbet and sea salt flavours, as well as green tea from Miyama Green Corporation. |
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| BoBo offers different kinds of chicken-based meats. |
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| BoBo also has seafood-based foods such as fishballs and rolls. |
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| Prawn & water chestnut rolls are new at BoBo. The products were introduced early in 2016. |
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| Cooked fish noodles are also new at BoBo. The products were introduced early in 2016. |
Sincere Food Investment Group features seafood and premium halal dim sum. It also makes Japanese mousse in different flavours. Frozen seafood was on display at its booth.
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| Kim Yam Trading's Bumimas brand includes frozen french fries among other savoury frozen foods. The Bumimas portfolio of frozen and chilled products includes sweet corn, French fries, beef balls, ice cream, ice cream cones, as well as various breads like the Chinese steamed mantou bread and the Indian roti paratha. |
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| Bumimas had frozen fried ice cream as well as more traditional 'potong' ice cream. |
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Source: Tan Seng Kee Foods (TSK). TSK is known for its Kang Kang (康康) fresh, preservative-free shelf-stable noodle range. The company is launching Express Meal Kits, which incorporate its noodles together with sauces for laksa, curry mee and the non-spicy prawn mee. All products are halal and have a shelf life of a month. The Express Meal Kits also appeared on Halal Supermarket shelves.
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Tan Seng Kee Foods rolled out its Kang Kang (康康) Express Meal Kit at the show. The halal kits incorporate fresh, pasteurised noodles and spice pastes for quick meals. The preservative-free products have a shelf life of 30 days in ambient conditions, and can last for up to six months if chilled. A QR code on the packaging leads to a video with preparation instructions.
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