IKEA Singapore: Start small this Raya

Sustainability is the theme this Ramadhan at IKEA Singapore. The company's sustainable approach covers cotton - no optical brighteners, and from sources using less water, chemical fertilisers and pesticides - as well as energy-efficient LED bulbs, rechargeable batteries, and easily-renewed bamboo materials.

Source: IKEA website. HEMBJUDEN is designed for Ramadhan.

The annual Ramadhan collection, HEMBJUDEN, is inspired by Islamic geometric art and features cushion covers, lanterns, serving plates, curtains, rugs and more.

Source: IKEA website. Raya (Eid) goodies include from left: dendeng, meat jerky; cookies, and cakes.

Up to 2 May, IKEA will hold a Raya bazaar at the Swedish food market: halal cookies, dendeng and cakes. The cookies are available in the following flavours:

- Cranberry oatmeal 200 g, S$7.90

- Pecan nut chocolate chip 220 g, S$7.90

- Cheese bangkit 240 g, S$7.90

- Cranberries pineapple ball 340 g, S$8.50

Two flavours of dendeng are on sale, beef or spicy chicken, at S$24.90 for 450 g, while there are three options for the cakes:

- Original layer cake 250 g, S$8

- Ondeh ondeh 500 g, S$21.90

- Hazelnut chocolate 500 g, S$20.90

Various items are available online for via Foodpanda and Grab.

IKEA's Arab-inspired HEMMAFEST is perfect for family gatherings

Source: IKEA website. The Arab-inspired HEMMAFEST collection is made for Ramadhan family gatherings. The soft furnishings and crockery are meant to be mixed and matched.

The new Ramadhan collection from the Swedish home furnishing retailer IKEA is all about the tranquillity of Ramadhan, says the Al-Futtaim group. Also called the HEMMAFEST collection, it is inspired by Arabic art with prominent floral patterns and aims to inspire everyone to get together to celebrate with family and friends.

Ramadhan is a time for remembering and reviving traditions as well as spend quality time with loved ones, eat home-cooked food, and refresh home décor. The HEMMAFEST collection is well aligned with the spirit of Ramadhan and Eid with tableware and home textiles that go perfectly with all kinds of gatherings.
 

HEMMAFEST cushions are ideal when all other seats are taken, and designed to complement the cups, plates and serving dishes in the collection. The collection is designed to be mixed and matched, from throws, curtains and floor cushions to cups, bowls and serving plates.

Ramadhan meal promotions are now available at various IKEA stores.

KSA

IKEA has a Ramadan Combo of soup or salad, plus dessert and a main dish for SR19 for adults, and SR9 for kids. The restaurant opens for iftar and suhoor in Jeddah, but only for suhoor in Riyadh and Dhahran. The combo offer consists of one dinner plate + salad plate or soup bowl + dessert plate. Beverages are excluded from the offer.

For Ramadhan, the IKEA Riyadh restaurant is open from 9pm to 3am daily; the IKEA Jeddah restaurant from 6.30pm to 3am daily, and the IKEA Dhahran restaurant from 8.30pm to 1.30am daily.


Kuwait

IKEA Kuwait has iftar specials from KD2.5 per dish. IKEA Kuwait restaurant Ramadhan timings are from 6pm to 12:30am.

Malaysia

In Malaysia, the IKEA Special buffet (Bufet Istimewa IKEA) costs RM40 per adult and is available till 21 June from 7pm to 9pm on weekdays and 7pm to 10pm on weekends. Tickets may be purchased from the IKEA restaurants in Malaysia or at the Swedish Food Markets. Each meal is limited to 150 seats.

Qatar

Qatar has a Ramadhan menu comprising the dish of the day with salad, soup and soft drink for QR35.
IKEA Qatar Restaurant & Café Ramadhan hours are:
Sunday to Wednesday: iftar to 11pm
Thursday to Saturday: iftar to midnight

The IKEA Qatar Bistro is open from Sunday to Wednesday, noon to midnight. Takeways are available from noon till iftar. From Thursdays to Saturdays the Bistro is open from 1pm to 1am, with takeaways available from 1pm till iftar.

Advertisement for IKEA's Raya buffet in Singapore.

Singapore

In Singapore, halal* supper deals are available from a very reasonable S$2. The IKEA Festive Buffet (Buffet Istimewa) is available at IKEA Tampines from 7pm to 10pm from 12 to 16 June, and 19 to 22 June. Adults eat for S$19.90 and children aged four to 12 pay S$9.90. Kids under four eat free. There is a maximum of 200 seatings. Seatings are first come, first served.

UAE

Dubai Festival City and Abu Dhabi - Yas Island in the UAE are both offering an iftar menu which provides a dish of the day with salad, soup and soft drink for AED29 (IKEA Family Members). The usual price is AED35.

The IKEA restaurant at Dubai Festival City is open from:
Sunday to Wednesday from iftar to 10:30pm
Thursday to Saturday from iftar to 11:30pm.

The IKEA Dubai Festival City Bistro is open from:
Sunday to Wednesday from iftar to 11:30pm
Thursday to Saturday from iftar to midnight
Takeaways are available from 10am until iftar

The IKEA restaurant at Abu Dhabi Yas Island is open from:
Saturday to Wednesday from iftar to 11:30pm
Thursday and Friday from iftar to 12:30am

The IKEA Abu Dhabi Yas Island Bistro is open from:
Saturday to Wednesday from iftar to midnight
Thursday and Friday from iftar to 1am 


Interested?

Watch the IKEA Ramadhan 2017 advertisement

Explore IKEA Ramadhan design recommendations for KSA for the bedroom, living room and dining room

Another ethnically-themed collection from IKEA is the limited edition JASSA collection, which offers colourful, eclectic furnishings and accesories with Southeast Asian flair 

IKEA KSA Ramadhan timings**

Riyadh store:
Saturday to Thursday: 12.30pm to 2.30am
Friday: 2pm to 2.30am

Dhahran store:
Saturday to Thursday: noon to 2am
Friday: 1.30pm to 2am

Jeddah Al Salam mall store:
Saturday to Thursday: 1pm to 3am
Friday: 4.30pm to 3am

Jeddah Al Tahlyah store:
Sunday to Thursday: 1pm to 3am
Friday: 2:30pm to 3am
Saturday: 1pm to 3am
  
IKEA Kuwait Ramadhan timings

11am to 4pm, then 8pm to 1am

IKEA Qatar Ramadhan timings

Sunday to Wednesday: noon to midnight
Thursday and Saturday: noon to 1am
Friday: 1pm to 1am

IKEA Singapore Ramadhan timings

Opening hours extended till 12am on Fridays and Saturdays till 17 June

IKEA UAE Ramadhan timings

Dubai Festival City store:
Sunday to Wednesday: 10am to 11pm
Thursday to Saturday: 10am to midnight

Swedish Food Market

Sunday to Wednesday: 10am to 11pm
Thursday to Saturday: 10am to midnight 

Abu Dhabi Yas Island store:
Sunday to Wednesday: noon to midnight
Thursday to Saturday: noon to 1am

Swedish Food Market

Saturday to Wednesday: noon to midnight
Thursday and Friday: noon to 1am

Editor's comment: Not all products or offers may be available in your country. Check IKEA Facebook for more information. Facebook pages default automatically to the country of origin. The English IKEA websites for Indonesia, Jordan and Turkey did not display any Ramadhan promotions or timings at the time of writing.

*IKEA Singapore offers halal food at one of its outlets, the Tampines store.

**IKEA Ramadhan timings are sometimes different on different pages of the website. When in doubt, take the latest opening hours and the earliest closing hours as a guide.

IKEA introduces Raya promotion in Singapore

Source: IKEA website. Doftrik selections.

IKEA Singapore has introduced its Raya promotion. From now to 31 July 2016 diners who spend S$50 dining in at the IKEA restaurant can receive a discount of S$50 off on minimum purchases of S$300 on home furnishing products.

There are also dinner specials from 7 June to 6 July 2016 from 6pm to 10pm. Two halal sets are on offer at IKEA Tampines. The half spring chicken with fries, orange juice and chocolate mousse costs S$8.50 instead of S$9.40 while the fish and chips with orange juice and chocolate mousse will cost S$7.50 instead of S$8.50.

Ikea, known for its tongue-in-cheek ads, continues the tradition for its Raya promotion.

The Doftrik limited edition family makes a comeback, while stocks last, and is limited to two furniture pieces or five markethall pieces per customer. Doftrik products include white sheer curtains (S$39.90), cushion covers with tassels at the corners for S$8.90 each, and metallic tealight holders with cutout shapes for S$4.90. Other Doftrik products include bowls with lids, tablecloths, tray tables, mugs, cotton napkins and paper napkins.

Interested?

View the associated video

IKEA offers Ramadhan promotions across ME

Source: IKEA Jordan website.
Ramadhan kareem.

IKEA is offering dining-related promotions over Ramadhan across various countries in the Middle East.

IKEA Kuwait has announced Ramadhan hours: 10:30am to 3:30pm, followed by 8pm to 1am. The restaurant will open from 6:30pm to midnight. There is a Ramadhan offer on tables and chairs as well – a KD10 voucher for every KD50 spent on dining tables and chairs.

IKEA Kuwait is also featuring the Doftrik collection for Ramadhan. The collection is inspired by geometric designs. 

Source: IKEA Kuwait website. Doftrik eyelet-style curtains for KD13 (sold in a pair).

IKEA Jordan is open from 11am to 2am for the month of Ramadhan. It has a special offer on 10% off dining tables and chairs all the way to 31 July. Shoppers at IKEA Jordan can also enjoy items from the Doftrik collection for Ramadhan.

Source: IKEA Kuwait website.
These Doftrik pot holders cost
KD1.500 per pair.

IKEA Qatar and UAE do not highlight any Ramadhan specials on their home pages. In Qatar the opening hours remain Sundays to Wednesdays, 10am-11pm, and Thursdays from 10am to midnight. Fridays, opening hours are 9am to 11am, followed by 1pm to midnight, while IKEA Qatar is open on Saturdays from 9am to midnight.

In the UAE the opening hours remain: 10am to 11pm from Sundays to Wednesdays in Dubai, and 10am to midnight from Thursdays to Saturdays; while in Abu Dhabi it is 10am to 11pm from Saturdays to Wednesdays, and 10am to midnight on Thursdays and Fridays.

Source: IKEA Kuwait website. These Doftrik floor cushions have the same pattern on both sides. Sold individually for KD5.900 each.

Source: IKEA KSA.

In Saudi Arabia, IKEA invites visitors to a meal set with a choice of main, plus soup or salad and cake for SR29.

Want context?

Read the Suroor Asia blog post about the IKEA promotions for Singapore and Malaysia.

IKEA Singapore, Malaysia go with 'Bling glamour for Raya' campaign

Source: IKEA Malaysia website.

Source: IKEA Singapore website.

In keeping with a tradition of going tongue-in-cheek, the IKEA Eid promotion is about bling* in Malaysia and Singapore, with advertisements inspired by hip hop fashion. The pun This Raya, bling glamour home is used to encourage shoppers to refresh their homes, an Eid tradition in Southeast Asia.

Source: IKEA Malaysia page. The Raya collections for both Singapore and Malaysia are identical and seems to be mostly blacks and whites, although the advertisement theme was 'bling'.

Source: IKEA Singapore website. IKEA Singapore lists weekly specials from the Raya collection on its website.

The Doftrik collection, based on "Arabic patterns with an IKEA twist", is partially available in Malaysia.

The sales will continue till 19 July.

*The advertisements received negative comments in Singapore as not reflecting the spirit of Ramadhan. Some have also questioned why footwear is allowed in the house, and why the male models are wearing gold, for instance. There were no comments of this nature on the IKEA Malaysia Facebook page.

IKEA Singapore responded on its Facebook page on 20 July with the messages: "IKEA Singapore Hej guys, thanks for reaching out to us. At IKEA, we always aim to inspire people with home decor ideas through campaigns that bring a smile and are inimitably IKEA. Our intention is to give people ideas to have their homes ready with our Raya range. We assure you that it is not our aim to offend and we value all feedback provided.", and "IKEA Singapore Hej everyone, we have taken the time to read through your feedback and you might have noticed we’ve taken down our cover photo. As we mentioned our intention wasn’t to offend anyone and we are sorry if we did. We hope we can continue to give you home decor ideas and will be back with a new inspiration soon."