KSA ladies choose Apple as their favourite brand

Apple has beat dairy brand Almarai to become the top brand in the 2019 Women’s Choice Brand Rankings* by YouGov MENA for KSA. With new iPhones and Apple watches last year, the brand generated a lot of noise and has strengthened its appeal among women, YouGov said.

Almarai increased the price of milk in the past year, which generated substantial resentment among consumers. They took to social media to call for boycotts of the brand. Almarai’s perception among women in KSA declined subsequently, pulling it down from 1st to 5th place this year.

Source: YouGov. 2019 Women's Choice Rankings for KSA: top 10.

The rankings were compiled using the Impression score from YouGov’s daily brand tracker, BrandIndex, asking respondents the question “Which of the following brands do you generally have a positive/negative feeling about?” over the past 12 months.

Apple’s smartphone brand, iPhone, is now in 2nd place.

Fast food restaurant chain Al Baik climbed from 7th in last year's YouGov BrandIndex Women's Rankings to 3rd this year.

Dettol has moved up to 6th from 8th last year while Fairy and Alrajhi Bank are new entrants at 8th and 9th respectively. Galaxy (the chocolate brand) made a re-entry into the list at 10th. It had dropped out last year.

Technology brands did not do well. Both WhatsApp and YouTube saw a decline in their rankings, slipping down to 4th and 7th respectively in 2019.

YouGov also revealed the 10 brands that made the largest improvement to their Impression scores over the past 12 months. Telco mada is the most improved brand of the past year among women with a change in score of +11.5, going from an Impression score of 23.2 in last year's YouGov BrandIndex Women's Rankings to 34.7 this year.

Food and beverage brands seem to be resonating well with women in LKSA. Some of the top brands such as Maestro Pizza (+8.7), Coca-Cola (+8.2), Pepsi (+7.4), Kinder (+7.0) and Tasali (+5.9) are in the list of the top 10 improvers.

Source: YouGov. 2019 Women's Choice Rankings for KSA. The brands that improved the most year on year.

Chinese tech giant Huawei is also becoming popular amongst women and has shown a marked improvement in its score (+7.9), becoming the fourth best improver of 2019.

*The 501 brands in KSA in the YouGov BrandIndex were ranked using the Impression score, which asks respondents, “Overall, of which of the following brands do you have Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Women’s Rankings chart shows the brands with the highest average Impression scores between February 1, 2018 and January 31, 2019. The Impression Improvers chart ranks the brands with the highest increase in Impression comparing the scores for the 12 months ending January 31, 2019 and the 12-month period ending January 31, 2018. To be included, the year-over-year variance must be positive. Scores are representative amongst women.

All Impression scores listed have been rounded to a single decimal place; however, YouGov also used additional precision to assign ranks.

All brands had to be tracked for at least six months to be included in the rankings. They had to be tracked for at least six months in the prior year’s period (as well as be currently tracked) to appear in the movers' tables.

Food, tech top KSA's list of favourite brands in 2016

Source: Yougov Brandindex. Top ranked-brands for KSA in 2016.

The YouGov Brandindex rankings for 2016 reflect an eclectic love affair for brands. Brands were rated using BrandIndex’s Buzz score* which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores* between January and December 2016. According to YouGov:

1 Almarai (non-mover)

Source: YouGov Brandindex website. Almarai makes food and dairy products.

The largest vertically integrated dairy producer in the Middle East ignited social media in 2016 with the launch of its film on mother’s milk and its family-focused advertising. The mother’s milk video became the second most shared video on YouTube in the world in one week and came in globally as the 7th most shared video of 2016. This also made the brand the third-most popular fast-moving consumer goods (FMCG) brand on Facebook with over 45 million views.

According to Euromonitor's Dairy in Saudi Arabia report, Almarai leads in the cheese, drinking milk as well as yoghurt and sour milk categories.

2 WhatsApp (up three places)

The world’s most popular messaging app has moved up from fifth place in 2015 to second place in 2016. The Facebook-owned app is one of the most popular ways to communicate in KSA.

3 Apple (non-mover)

The release of the new MacBook Pro, iOS 10 Software, the Apple Watch Series 2 and the iPhone 7 with wireless AirPods have not affected Apple’s rank greatly.

Source: ALBAIK Facebook page. Banner for Earth Hour 2017.

4 ALBAIK (non-mover)

ALBAIK has been making the headlines for its corporate social responsibility initiatives throughout 2016. The brand’s Please Park It Right community initiative received the Global SABRE Award as one of the world’s top 40 CSR programmes at end-2015. 2016 saw the kingdom’s leading quick service chicken restaurant hit the headlines for switching off its lights to mark Earth Hour and sponsoring the fourth Saudi Youth Sports Initiative aimed at enriching the lives of youth and contributing to the development of soccer and basketball in Jeddah.

5 iPhone (up one place)

The smartphone brand from Apple introduced water-resistance and an improved camera, which were welcomed by consumers.

6 YouTube (up two places)

Owing to the continued increase in content, as well as the introduction of 4K and 360° video, the world’s largest video-streaming platform continues to grow in popularity in the region.

7 Samsung (down five places)

Samsung is at seventh place after falling from second place in the 2015 rankings. Samsung has gone through a tough period with the company recall of some 2.5 million Note 7 devices following multiple battery issues worldwide, but has still maintained high levels of positive Buzz throughout 2016. The release of the Galaxy S7 and S7 Edge Pink Gold version smartphones exclusively for the Saudi market helped boost Samsung’s BrandIndex scores.

8 Saudi Airlines (new entry)

Saudi Arabia’s flagship airline has fallen from sixth place since its debut in the 2016 mid-year rankings. Saudia has announced fleet retirement and renewal for 2017, new flight routes, and the delivery of its first A330-300 regional aircraft which will boost capacity on several of the  Saudi Arabian airline's most in-demand routes. 2016 also saw the carrier win platinum status for Fast Travel implementation from the International Air Transport Association (IATA).

9 Toyota (new entry)

New launches, announcements and awards sawToyota land 9th place. In the last six months, the popular car brand achieved success at the 2016 Middle East Car of the Year (MECOTY) Awards, winning recognition for the Best Midsize Sedan and Best Midsize Truck. Toyota also chose KSA to make its GCC debut launch of the new 2016 Toyota Prius. A partnership with Uber also hit the headlines following the announcement the two brands will create new leasing options in which car purchasers can lease their vehicles from Toyota Financial Services.

10 Emirates (new entry)

Emirates has entered the Buzz Rankings in Saudi Arabia for the first time. The airline has capitalised on the positive and downplayed the negative to increase its reach across the region.

Source: Yougov Brandindex. Top Buzz improvers over 2016 for KSA.

The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2015 and 2016. Both scores are representative of the general population.

The top Buzz improvers were Mobily, Zain and Snapchat. Notably, KFC and Malaysian Airlines went from negative scores to positive scores in in 2016.

Other highlights included:

+Automotive brands Toyota, Mercedes Benz and BMW were in the top three. Mercedes-Benz, Audi and Mazda saw the best improvements in Buzz rankings.

+For restaurants and eateries Al Baik, Al Tazaj and Pizza Hut topped the list. KFC, McDonald's and Hardee's did best on Buzz improvements. In KFC's case, the scoring moved from negative to the low positives.

+Retailers IKEA, Panda, and Jarir were the best known brands. EXtra, Carrefour and Souq.com made the most gains for Buzz.

+The consumer electronics space was dominated by Apple, Samsung and Sony. Nikai, which makes audiovisual equipment and phablets, Black & Decker and JVC demonstrated the most Buzz improvement, the first from a negative score to a positive one.

+In the area of finance, Al Rajhi Bank, National Commercial Bank (NCB, Al Ahli), and Alinma Bank won out. GIB, Saudi Investment Bank and Alawwal Bank made the most gains in Buzz.

+The travel category saw airlines Saudia, Emirates and Qatar Airways as its three leaders. Malaysia Airlines, Saudia and Air France/KLM grew in popularity over the last year, from negative to positive in Malaysia Airlines' case.

Interested?

Watch the Almarai mother's milk video (Arabic). At the time of writing the video had been viewed over 12 million times

Read how Almarai rode on YouTube to reach its target audience in KSA in 2016

Watch the Please Park it Right video from ALBAIK (Arabic) 

Digital brands are king in Malaysia

Source: YouGov Brandindex 2016 rankings for Malaysia are heavy on digital brands. 

The YouGov Brandindex rankings for 2016 reflect a love affair with digital brands in Malaysia. WhatsApp, Facebook and Google were in the top three , followed by e-commerce site Lazada, the Apple iPhone, and YouTube in the top seven.

Brands were rated using BrandIndex’s Buzz score* which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores* between January and December 2016.

Source: YouGov Brandindex. Top Buzz improvements in Malaysia for 2016. 

The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2015 and 2016. Both scores are representative of the general population.

The top Buzz improvers were Huawei, KFC and Lazada. Huawei in particular went from single-digit territory in 2015 to double digits in 2016.

Other highlights included:

+Automotive brands Toyota, Honda and BMW were in the top three.

+Quick service (QSR) restaurants and casual dining brands were all US brands, KFC, Domino's and McDonald's. KFC, McDonald's, and Texas Fried Chicken did best on Buzz improvements.

+In the area of finance, Maybank, CIMB and Public Bank won out. Insurance players Prudential, Great Eastern Life and AIA were in the lead, while AIG, Kurnia and AXA made the most gains in Buzz.

+Fashion retailers were more a mix of general goods providers which also offer fashion as well as pure fashion retailers. Uniqlo, JUSCO and Adidas were the best known brands. Adidas, FashionValet - which offers designer brands online - and Puma made the most gains for Buzz.

Telecom, Internet and pay-TV operators that were the most well-known included Digi, Celcom and U Mobile. P1 WiMax, while still in negative territory, and U Mobile did best on Buzz improvement.

+The e-commerce/m-commerce category saw e-marketplace Lazada, online fashion retailer Zalora and e-marketplace Mudah.my as its three leaders. Lazada, Fashionvalet and e-marketplace Alibaba grew in popularity over the last year.

+The mobile space was dominated by Apple's iPhone, Apple and Samsung. Huawei, Blackberry and Motorola demonstrated the most Buzz improvement, the latter two from more negative scores to less negative scores.

*All Buzz scores listed have been rounded to a single decimal place; additional precision was used internally to assign ranks.

YouGov BrandIndex 2016 rankings for Indonesia list Garuda in top place

Source: YouGov Brandindex. Brandindex rankings for 2016 for Indonesia.

The YouGov Brandindex rankings for 2016 show diversity in Indonesia. It's national carrier Garuda in top place, followed by Samsung and Aqua, the mineral water brand from Danone.

Brands were rated using BrandIndex’s Buzz score* which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores* between January and December 2016.

Source: YouGov Brandindex. Brand reputation improvements in 2016.

The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2015 and 2016. Both scores are representative of the general population.

The top Buzz improvers were Air Asia, CNN Indonesia and Malaysia Airlines. Air Asia in particular went from negative territory in 2015 to being seen in a significantly positive light. Malaysia Airlines, also viewed negatively in 2015, made some inroads in improvement.

Other highlights included:

+For healthcare and pharma, it was all about Tolak Angin, a herbal medicine used for flu, headache, nausea and flatulence; Panadol and cold medicine Promag.

+Aqua, Pocari Sweat and Teh Botol Sosro made the top three for beverages. Top improvers were Coca-Cola, Sprite and Kratingdaeng, an energy drink. The confectionery and snacks category was dominated by Asian brands. Euromonitor reported in December 2016 that Ceres PT, which belongs to Singapore's Petra Foods, is the market leader for chocolate with a value share of 52% in 2016. Silver Queen from Ceres is No. 1, then Beng Beng from Mayora of Indonesia and OT Group's Tango. The best buzz improvements came from Better, a biscuit brand from PT Citra Sukses Internasional, Beng Beng - which started from an already high score - and Oops, also from the OT Group.

+For dairy brands - including yoghurt and ice cream - Walls, an ice cream maker, Yakult, yoghurt based drinks, and Milo, a chocolate malt beverage from Nestlé, were in the top three. According to Euromonitor, Yakult has a 69% market share in yoghurt and sour milk products in Indonesia for 2016. Cimory, a provider of milk, soy milk and yoghurt-based drinks, Japfa's Real Good milk drinks and Qeju cheese from Dairylea were the top three winners for Buzz improvement.

+Quick service (QSR) restaurants and casual dining brands were all US brands, KFC, Pizza Hut and McDonald's. McDonald's, California Fried Chicken - better known as CFC - and Mr Baso, whose menu includes meatball (editor's note: 'meatball' is 'bakso' in Bahasa Indonesia), noodle and rice dishes, did best on Buzz improvements.

+When it comes to airlines the top three were Garuda Indonesia, Singapore Airlines, and Garuda's budget airline brand Citilink Indonesia. The top brand improvements were from Air Asia and Malaysia Airlines, followed by ANA.

+For hotels and spas Aston Hotels, Ritz Carlton and Grand Hyatt were the top three. Major Buzz improvements were experienced by the Holiday Inn Express, Cozy Spa and the Ibis.

+The personal care category had Pepsodent, Lifebuoy and Dettol in the top three places. Shinzu'i lightening skincare, Tje Fuk, also for skin lightening and Wardah, known for its halal cosmetics, saw the Buzz improvement in 2016.

+Fashion retailers were more about general goods providers which also offer fashion than pure fashion retail. Carrefour, Indomaret and e-marketplace MatahariMall were the best known brands. Robinson, Galeries Lafayette and Ikea made the most gains for Buzz.

+The e-commerce/m-commerce category saw Tokopedia, e-travel site Traveloka and Bukalapak as its three leaders. Tokopedia, Bukalapak and Blibli seem to have grown in popularity over the last year. Blibli ranked 5th in the main leaderboard.

*All Buzz scores listed have been rounded to a single decimal place; additional precision was used internally to assign ranks.

Travel search activity in MENA spikes during Ramadhan

Source: Think with Google.

The Think with Google site has observed changes in travel behaviour in the Middle East and North Africa (MENA) region during Ramadhan. The marketing platform observes that search activity for flights and hotels rose significantly during Ramadhan in 2015, particularly in the second half of Ramadhan and immediately after.

"The combination of more free time and a celebratory atmosphere means that time spent online and consumer spending are higher during Ramadhan than any other period - and the opportunities for brands within the realm of travel are huge," Think with Google said in an industry perspective.

Marketers and brands should take advantage of this trend to gain some of a US$80 billion Middle East travel market, where 25% of customers book hotels and flights online*, Think with Google says, pointing to the Ramadhan promotions and digital campaigns from brands such as Emirates NBD, Emirates Airline and Qatar Airways. 

Last year, Makkah, Saudi Arabia was the No. 1 destination searched in Abu Dhabi, and No. 3 in Dubai. Meanwhile, the top search spot during Ramadhan for Dubai, which has a population comprising of nearly 88% expatriates, is Bangkok, Thailand.

Think with Google also suggests designing promotions around mobile, noting that 43% of millennials check their smartphones every five minutes in MENA, and searches on mobile represented more than 60% of total queries in Ramadhan 2015. In Saudi Arabia, the largest market in MENA, more than 90% of queries for regional travel suppliers such as Nas Air and Saudia were on mobile.

Interested?

Read the TechTrade Asia blog posts about mobile behaviour from ABI Research, Akamai and MasterCard

*MENA Travel Book

AEON woos Malaysian halal brands ahead of Tokyo Olympics

Malaysia External Trade Development Corporation (MATRADE) and AEON have organised a briefing on export opportunities in Japan for Malaysian companies. Held in Menara MATRADE on 21 December 2015, the initiative is part of MATRADE’s efforts to encourage Malaysian companies to tap into the emerging halal industry in Japan and to leverage on the demand expected for halal products and services during the Tokyo summer Olympics in 2020. 

AEON is one of the major retailers in Japan with businesses covering general merchandise stores, convenience stores, specialty stores and also real estate for retail, with more than 5,000 outlets in Japan. At the session, attendees were briefed on ideal ways to access Japan’s market through AEON and the requirements and procedures to supply to AEON’s supermarkets in Japan.
Japanese companies have been working to ensure that there are halal products for the sporting communities, tourist and Muslim populations in Japan ahead of the Tokyo summer Olympics in 2020, which will take place from 24 July to 9 August 2020 in Japan. They have focused on Malaysian halal brands given that Malaysia is one of the world’s top halal products and services providers.

Japan is Malaysia’s third-largest trading partner for exports. In 2014, Malaysia's exports of processed food to Japan was valued at RM620.3 million, an increase of 32.7% compared to the previous year. The top five products that showed a significant increase were cocoa and cocoa preparations, prepared cereals and flour, edible products and preparations as well as sugar and sugar confectionery. For the first 10 months of 2015 (January-October 2015), exports of processed food showed an increase of 25.3%, valued at RM654.7 million. 

CH Carolina Herrera releases FW 2015 collections

CH, a Carolina Herrera brand, has released Fall/Winter 2015 collections for both men and women. The Women’s Collection features reds, sky blues, and fuchsias which add a touch of color, while white and ivory contrast against a darker colour palette.

Evening looks figure in fine silks, lace and jacquard for ultimate femininity, with CH Carolina Herrera's signature details such as bows and ruffling.

The Men’s Collection sees navy blue, grey, and camel dominate, juxtaposed against pops of hunter green and bright blue. Tartan plaids and polka dots evoke a sense of playfulness while a nautical influence appears in striped tops and navy coats featuring gold buttons engraved with anchor motifs.

*Images from CH, Carolina Herrera.

Spoilt for choice with fashion brands for modesty

Source: SHUKR website.

SHUKR Islamic Clothing has released a video about how their clothing is made, titled Behind the Seams. All of its clothing is designed and made in-house, with one employee making a garment from start to finish.

According to the company, SHUKR’s design process starts in the mind of Creative Director Tabassum Siddiqui, who designs all the looks on the website. "She sketches looks based on inspiration she draws from Islamic architecture, travel, and the natural world around her. Once the sketches are completed, the designs are turned into flat-lays and technical drawings for our pattern-makers," the company said in a statement.

SHUKR is one of many brands which offer modest clothing online. These brands typically offer women's clothing, but some will also cater for men and children too. Designs vary widely, as does quality and pricing, but in general the clothing is loose-fitting and covers the elbows.

Following is a selection of brands offering modest fashion*, all of which ship worldwide:

Al Moultazimoun Boutique has both ready-to-wear and custom clothing for women, men and children. It also lists scents, decor items, accessories, educational resources and electronics.

Artizara was founded in 2002 to meet the Islamic and modest clothing needs of women with style. Besides clothing for men, women and children, it also sells jewellery, gifts and art.

Black Orchids is a ladies-only online boutique with accessories, casuals, work wear and maternity wear. It offers a collection of pure Egyptian silver jewellery.

Citra Style is an online store for women which also offers long cardigans and pants. "Citra" stands for protection, cover, shelter and modesty in Arabic.

East Essence was set up in 2007 in California, in the US, to provide quality clothing at unbeatable prices. It features clothing for men, women and children, accessories, items for prayer and uniforms.

HijUp presents a range of different brands for ladies, including sports wear and maternity clothes. It also has selections for children and for the home.

Inayah is UK-based and targeted at ladies with fashion, accessories and gifts sections. 

Islamic Boutique is based in Egypt and targeted at ladies, with a wide range of items including cotton collars for garments with low necklines. 

Islamic Design House provides fashion options for women and men.

Louella was founded in California by US fencer and sports ambassador Ibtihaj Muhammad. 

Modanisa is a store for hijab style fashion, including for plus size requirements. It ships worldwide.

My Batua has a 40-year heritage in fashion, making of handbags and other accessories. The online store sells fashions for men and women, handbags, footwear and various accessories.

For something a little different, Just Muslim offers mostly mens' casual wear.

SHUKR, of course, also ships worldwide, and offers men's and women's clothing as well as accessories.

If you have a fashion brand and would like to be featured please do get in touch.

*Quality, delivery times and shipping charges will vary. A merchant may not ship to your country; check the supported destinations. Please check online for feedback on each merchant before deciding to buy.

Zalora's Zalia collection is available for Eid preorders

Zalora has refreshed its Zalia brand of quality ethnic wear in anticipation of Hari Raya (Eid, which falls on or near 17 July 2015), and is taking pre-orders now. The online fashion marketplace says there are over 150 new styles, and will deliver pre-orders by May 29.

Source: Zalora website.

Zalora's Hari Raya offerings include house brand Zalia as well as new items from Jovian Mandagie, Melinda Looi and Rizal Man. View the Zalora Hari Raya collection here.

Patricia Rox brings its handcrafted luxury womenswear and accessories to Asia

Patricia Rox, the luxury womenswear brand that debuted in Europe in 2013, has set foot in Asia through the official launch of its brand and its Spring/Summer 2015 The  Fantasy Capsule in Singapore.

The luxury womenswear company creates globally inspired, traditionally handcrafted pieces. With exotic, intricate prints and bright, bold colours at the forefront of its designs, Patricia Rox brings one-of-a-kind ready-to-wear and accessories to discerning, sophisticated women. 

The latest Spring/Summer The Fantasy Capsule of silk dresses with floral-inspired prints; vibrant, circus-inspired scarves; as well as buffalo horn and enamel jewellery transports the Patricia Rox woman back to her whimsical childhood fantasies. The collection is luxurious yet effortlessly chic, and is versatile enough for a resort, travelling or attending a soiree. 

Patricia Rox is the brainchild of fashion lawyer Patricia Haywood. Gathering inspiration from her love of travel, Patricia has created a brand that brings together traditional techniques and modern ideas to create unique, handmade pieces, and a brand with a mission to make well-crafted pieces available to women everywhere. 

"At Patricia Rox, we go to great lengths to bring women unique and well-made clothing and accessories. Our vision is to bring together some of the most creative people from different regions to create something special, and to make the art of traditional craftsmanship accessible to women worldwide," says Haywood, Founder and Creative Director, Patricia Rox. 

Every piece of ready-to-wear, jewellery and scarf is handcrafted by skilled and passionate craftspeople. Patricia Rox works with artisans who are the best at their craft and who are skilled at preserving the integrity of the materials used in each piece created. 

Each print is painstakingly hand-drawn by one artist, with some prints taking 200-300 hours to complete. These one-of-a-kind prints are viewed as works of art. This traditional technique translates to smaller runs and limited editions of each design and ensures that each and every piece will be unique and exquisitely crafted. 

With a mission to find the best natural materials like silk, cotton, linen, horn, enamel and pearl from around the world to create unique pieces that are just as unique as the Patricia Rox woman, all materials are ethically and sustainably sourced from only the best suppliers from the Americas, Europe, Africa, and Asia. 

Currently, the collection of Patricia Rox scarves is available online at www.gnossem.com, a Singapore based online shopping site for unique and quality fashion from top, independent designers. Outside of Singapore, Patricia Rox is available in Asia at Aman Resorts in Bali, and www.shopzaozao.com in Hong Kong. 

An e-commerce site and physical flagship store are in the works.

*All images from Patricia Rox.

AmMetLife and AmMetLife Takaful branding launched

AmBank Group has unveiled the new brand names of AmMetLife and AmMetLife Takaful, breathing new life into the life assurance and family takaful businesses in Malaysia resulting from the strategic partnership between the AmBank Group and MetLife.

The new companies will develop innovative, life assurance and family takaful solutions in five key areas, leveraging best practices and global
standards:

• Education – Saving for your children’s future 
• Protection – Protecting your family
• Health – Taking care of your health 
• Wealth – Saving for your dreams
• Retirement – Planning for your retirement

The AmBank Group has nearly 40 years’ experience in understanding Malaysian
customers in both conventional and Islamic banking, while MetLife brings its financial strength, global reach, expertise and customer-centric approach to the table. 

Tan Sri Azman Hashim, Chairman of AmBank Group and AmLife Insurance said, “With this partnership with MetLife, Inc., we hope to further enhance and grow the scale and sophistication of the life assurance and family takaful businesses in Malaysia, with the ultimate aim of providing greater and better choice in improving the lives of Malaysians.”
 
Dato’ Dr. Nirmala Menon, Head of Designated Markets and Health, MetLife Asia, “With our new partner, we are confident that the new brands of AmMetLife and AmMetLife Takaful will better serve our customers’ needs across their various life stages. We will do this through innovation in solutions that will make it easier for customers to do business with us and simpler for families and individuals to achieve their financial security, allowing them to pursue more from life.” 

The strategic partnership between AmBank and MetLife was reported here.